Phenology, a science-backed health and wellness brand, needed a platform that served as both an e-commerce storefront and an editorial hub for menopause education. As part of the team, I contributed to a comprehensive discovery phase to navigate the unique challenges of this audience. On the design side, I created wireframes, high-fidelity mockups, and a component-based design library to ensure scalability. This library then informed development, where we built a React component system integrated with Contentful CMS. I also helped design and develop an interactive assessment tool, guiding users through tailored questions to generate personalized product recommendations and solutions, enhancing engagement and usability.